A Quick Guide to Marketers on Updated Facebook Metrics

Two months ago, Facebook announced that there had been a miscalculation of video views metric, Average duration of video viewed. They had taken immediate actions and rectified the error.

This is not the only miscalculation. There are some other facebook metrics that are calculated wrongly. But facebook wants to keep its credibility and its on action against the bugs and miscalculations.

Here in this article, let us have a quick look on what the facebook metrics that are measured wrongly in the recent past and the updates to curb this happening further.