Bowery Capital Startup Sales Podcast
How Marketing Drives Success In Your Early Days with Mitch Wainer (DigitalOcean)
Mitch Wainer from DigitalOcean joined us today for the second edition of something new we're trying here called the Startup Sales Podcast. The topic of our discussion focused around "How Marketing Drives Success In Your Early Days" and Mitch is one of the best minds on the topic having co-founded Digital Ocea. He's been the CMO of the company from the beginning and tested, implemented, and succeeded with more new ideas and tooling than we could mention in the podcast. Mitch is also a well known voice in the growth-hacking community.
In our podcast Mitch walks listeners through what DigitalOcean did from a marketing standpoint with customers 0 through 50, then 50 through 2,000 and finally 2,000 and beyond. Mitch talks about the various tools and services the company uses to grow, the unique organization he has built around marketing, and how customers "bear hugging" customers and constant feedback loops have helped them better understand their own brand and positioning in the market.