Bowery Capital Startup Sales Podcast
The Sales Hiring Formula with Mark Roberge (Hubspot)
Mark Roberge joined us this week for a very special podcast to talk about the launch of his new book titled The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling To Go From $0 to $100 Million. We cover a specific component of his book called "The Sales Hiring Formula." Mark has long been a supporter and advisor to the Bowery Capital portfolio and he is currently the Chief Revenue Officer of the Sales Division at Hubspot. He is one of the only sales leaders we know who has "gone the distance" starting as employee #4 and growing the sales organization to over 450 people, $100MM in ARR, and 10,000+ customers. His book is the distillation of all he's learned over the past 7 years in the seat and is chock full of sales and marketing insights for any SaaS founder. Go on over to Amazon and grab a copy now!
We start the discussion on how Mark thought initially about sales hiring at Hubspot and how his quantitative background informed his thinking of developing a specific sales hiring formula. We then dive into the actual formula that Mark invented and Hubspot uses to this day and cover the specific traits that they care about when hiring sales people when anchored against his sales hiring formula. Once a SaaS founder has the sales hiring formula, Mark then runs through how to continually test and tweak it over time. Following, we cover some of Mark's lessons on where to find sales people and how to optimize for getting the best candidates coming through your door. Things like forced referrals, passive emails, and building your own recruiting agency will all be new to most founders out there thinking about sales hiring. We close the discussion on what the best profile is for a first sales hire and what specific triggers need to be in place to first make that first sales hire. Give a listen below to the great discussion we had!