Why It’s Impossible to Be Different (And What We Can Do About It)
Sameness. Background noise. Irrelevant. Ignored. These words slap me in the face and terrify me as an entrepreneur. Like the "emo" kids and "goths" of yesteryear, we're all trying to be different, but we all look the same.
Let me explain.
As I see it, this the only way you can stand out, make a difference and possibly avoid the death sentence of obscurity.