This week on the podcast, Chuck interviews Original Green Steve Mouzon about his new book, New Media for Designers + Builders. Released today, the book explores the new and old media and provides the individual or small organization critical advice for how to project ideas into the modern marketplace. You can get a copy of New Media for Designers + Builders here. As you would expect from Steve, the book is beautifully written and illustrated. It is an easy read, yet has a ton of depth and insight. New Media for Designers + Builders is thick with content and, for those wanting more, Steve has set up a website full of extras that you can dive into with a simple click. A pure pleasure.
And surprisingly (or perhaps not surprisingly), Steve’s Original Green philosophy shines through and applies quite nicely to the realm of media and communications. While it was not his objective to write “original green for marketing,” Steve shows how simple, genuine and persistent rues the day over slick, packaged and ubiquitous. If you’re struggling with a marketing/advertising budget that is not getting you the results you are paying for, New Media for Designers + Builders will help you understand why.
And it will also show you what to do about it. At Strong Towns, we’re generally considered pretty decent at this whole new media thing. Well, I learned a ton from this book and am already working to improve our approach here and accelerate the spread of the Strong Towns movement. Congratulations to one of our good friends, Steve Mouzon, on this accomplishment. His work continues to break down barriers and make the world a better place.