The Cultural Coldwars
Episode 1

a Motive is never Secret - Media Tensegrity & Stiff Narration

Elizabeth Puckett published on

Media texts present versions of the world through the 'packaging' of events and characters into stories. Such narratives may be extended and developed, as in film dramas or documentary programmes where the whole 'story' is told. They may also be continuous or serial narratives, such as television news broadcasts or soap  operas. They may also be mini-narratives, or narrative 'snapshots', limited or single narrative events which leave the viewer to complete the narrative, a technique which is used in many magazine or television advertisements). (iv) Narratee (Listeners, viewers and the audience). It is important to ask what we, as viewers, bring to our viewing. Do we simply reconstruct the meaning that was put in by the producer or director? Or is it more an issue of our personal and subjective responses, our feelings, thoughts, attitudes and values, which we then bring to what we watch. A particular event or image may 'mean' one thing (denotation) but may take on one of a number of connotations for an audience. Analysis of examples reveals the importance of this aspect of media narration, particularly when considering advertisements. Because of the nature of the film or television medium, as highly visual forms, the issues of Denotation and Connotation have been extremely important in helping us to describe and analyse the meanings that we find in film and media texts. Video; https://www.youtube.com/watch?v=SeKQnkVK4nE&feature=youtu.be

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