The Ellory Wells Show
Mind Share vs Market Share: Which Is Better For Your Business? [Audioblog]
Mind share is a term (a business philosophy really) I've been talking about for the past few years. I dedicated a section of my book to mind share but also want to use this platform to talk about, what I believe, is one of the most important things to consider when building your reputation and business.
Most business people are familiar with a term “market share,” but it’s rare I come across someone forward-thinking enough to think about what I like to call, “mind share.”