The Second Echelon
Episode 45

#45 Is American Pro Cycling Doomed?

Noah Williams published on

Jelly Belly and UHC have chosen to discontinue sponsorship of their current respective pro-continental teams for 2019. What does that mean for the industry? For the athletes and teams? Why do sponsors come and go at the pro level/how do you fund a team? To a lesser degree, how to handle sponsors for your own projects and teams. All that and more on 45. 

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IG: @williamsracingacademy / @noahspeed_ / @criwilliams

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