In this episode, Matt and Cameron explore co-branding in the watchmaking world. With Co-Branding, a watchmaker will release a special eidition of a watch designed to align with the needs or style of a branding partner or retailer. The COMEX Sea-Dweller and Tiffany Dial Submariner are among the most famous, but we find some rather obscure co-brands, as well as discuss when functionality is integrated into the special edition, and what it takes to make special editions in small volume, from Weiss's own experience.
Get the video here: https://youtu.be/Cfuyq93hYJQ
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