EPISODE #118 | LAURYN EVARTS BOSSTICK | WHAT'S THE SKINNY?
LAURYN EVARTS BOSSTICK | WHAT'S THE SKINNY?
Welcome to another edition of American Real, where this week we bring you Lauryn Evarts Bosstick, founder of The Skinny Confidential, a blog she started out of passion a decade ago, and is now her media empire. Lauryn and I have a very casual, yet real conversation through an interview over the computer. We get into a micro discussion about how she started on her path as an entrepreneur looking around for white space. Lauryn is all about creating value for her community, giving us the backdrop of why she blogs, how creating a brand is a long-tern play and an explanation of her five pillars of business she lives by each day. We talk books, why podcasting is the future and the podcast she records with her husband, Michael, The Skinny Confidential Him & Her. Lauryn discusses her daily routine and the importance of her color-coded calendar.