EPISODE #162 | MARY HENDERSON | WHO ARE YOU IN YOUR NATURAL STATE?
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Mary Henderson is from Melbourne, Australia (that already makes her amazing). She's an internationally recognized Personal Branding Expert who knows how to commercialize a Personal Brand into a business. She's a speaker and author of a number of fiction and non-fiction books and is the founder of Lights Cameras Action – an end to end online coaching program. I had the honor of connecting with Mary for an eye opening conversation about personal branding.
- Mary’s morning coffee.
- “Free content is not a solution to a problem.”
- Educate and empower people through mature conversations.
- Investing in mentorship, not free content.
- Programmed to be politically correct.
- Being seen and heard.
- Unpacking a human being to their natural state.
- Why people need to brand themselves?
- Where to go if you haven’t done the groundwork.
- Strategic building yourself as the authority.
- What do I want to be known for?
- What type of content do I need to produce?
- LinkedIn is a vital ingredient to create brand exposure.
- We can’t pretend social currency doesn’t exist.
- Your network is KEY.
- Digitalizing knowledge is the new economy.
- People want tangible outcomes.
- Be sure “Your Story” is in context with your target audience’s problem.
- Pulling people in at the heart level to open doors.
- Mary role plays and demonstrates how she talks to a CEO in the board room.
- How to connect with Mary.
- Mary’s new program.
- What Mary would tell her 20-year-old self.
- Mary’s legacy.
Roger L. Brooks is the founder and host of American Real. If you're a knowledge expert, entrepreneur, or business executive, connect with Roger to help you Write Your First Book in 90 Days! He's helping people all over the world write their first book - let him help you too. Watch his 10 minute presentation and schedule a call to discuss your book idea today: https://iywebinars.com/ar
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