Bowery Capital Startup Sales Podcast
Scaling Sales with SDRs with Sam Jacobs (Axial) and Bryan Rutcofsky (Yext)
Sam Jacobs from Axial and Bryan Rutcofsky from Yext joined us this week for the fourth edition the Startup Sales Podcast. The topic of our discussion focused around "Scaling Sales with SDRs" and how to build a large sales team by utilizing sales development reps and their lifecycle from SDR to Account Executive and Beyond. Sam and Bryan have both been with their respective companies from the very early days and have learned from failures and successes what makes a good SDR and how to get the best results from these hires. They've trained hundreds of early sales employees in the art of selling and individually closed much of the early business at Axial and Yext.
In our podcast Sam and Bryan talk to listeners about a number of high level elements associated with hiring SDRs. In today's startup environment it's extremely difficult to find quality sales talent and just as difficult to retain it. Sam and Bryan discuss their perfect SDR profile, how they go about training young sales teams, and how they encourage their teams to perform well at their job day in and day out. Following a high level discussion Sam and Bryan each reveal their most valuable tip on how to succeed as a startup sales person who's just getting into the game. Give a listen and we hope you enjoy!