Doing Good Through Food
Episode 33

Reducing food waste and improving safety through inclusive design - with Solveiga Pakštaite of Mimica Labs

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Solveiga is Founder & Director of Mimica whose company mission is to radically reduce unnecessary waste, starting with the food industry. Their first product, Mimica Touch, is a patented label that tells you exactly when food spoils inside a package. It is calibrated to degrade at the same rate as food and adjusts to conditions along the way.

Solveiga describes herself as an industrial designer who had a big idea and started Mimica entirely by accident. She has won a number of awards such as MIT Technology Review's Inventor of the Year and the UK James Dyson Award for her work.

In the episode we discuss:

  • How the big idea and company came about
  • What exactly Mimica Touch is and how it works
  • How a biologically accurate food spoilage indicator could reduce food waste
  • What inclusive design means
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