The Key to the Success and Popularity of Pokémon Go
Pokémon Go is the hottest app in the world right now. It broke records for most downloads, set new ones, and continues to garner more attention than any other app on any phone, ever.
But why did Pokémon Go take over? Why is it so popular? And, is it here to stay?
It's my turn to weigh in, and I think you might be surprised by what I have to share.