Human Potential
Episode 23

Nick Mercer – Chairman, MercerBell and Head of Data Spine, Publicis Groupe ANZ. On embracing change, staying enthusiastic and having dogged resolve.

Oliver Freer published on

In this episode of the Human Potential Podcast our host, Oliver Freer, talks to Nick Mercer, Chairman of MercerBell about building a direct marketing company over 20 years and selling it successfully to a major agency. Nick talks about the importance of having very clear business values, an open and transparent approach to staff communications and developing the right mix of positivity, enthusiasm and resolve, even when facing the loss of a major client account.

More about Nick Mercer

Nick Mercer has over 29 years’ experience working, and leading data driven marketing agencies.

Nick co-founded MercerBell in 1999 and has since helped it grow into Australia’s leading Customer Experience agency, with a staff of 80 and a client list of blue-chip brands such as Toyota, Qantas, Caltex and Nestle.

Nick relocated to Melbourne in December 2017 to set up the Melbourne office which now has ten staff.

On January 1st 2019 Nick started a new role as Head of Data Spine ANZ for The Publicis Groupe & Chairman of MercerBell.

Prior to setting up MercerBell, Nick spent three years as General Manager and Board Member of M&C Saatchi Direct. Previously Nick was part of the team to establish JWT Dialogue, the direct marketing arm of JWT Sydney.

Nick started his career in Sydney with one of Australia’s pioneering Direct Marketing agencies, K&D Bond Direct.

In 2016 MercerBell were acquired by Saatchi & Saatchi (part of The Publicis Groupe). The Mercer Bell business continues to operate as a stand-alone Customer Experience Agency and provide their skills and expertise to Saatchi & Saatchi and Publicis Groupe clients across Australia and New Zealand.

Nick is closely involved with the communications industry and has served on the Board of Directors for ADMA, chaired the Effectiveness Awards and is a regular speaker at the ADMA Forum.

In 2017, Nick was inducted into the ADMA Hall of Fame for his outstanding contribution to the Advertising Industry. Nick is also a board director for ADHD Australia.

 

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