Human Potential
Episode 4

Richard Herring, CEO of APN Outdoor

Oliver Freer published on

In this episode of the Human Potential podcast Oliver Freer talks with Richard Herring, the recently retired CEO of APN Outdoor.

Richard has more than 30 years media industry experience spanning television, radio and outdoor advertising. For the last 14 years Richard was the CEO of APN Outdoor. He successfully managed the organisation through an IPO process and the company listed as a Top 200 ASX company in 2014. He led the company during a period of immense technological change and substantial growth.

Richard is the pianist and sometime vocalist of RenRoc Rab the Sydney-based 1980’s band that recently had a gig in Berlin. He is the only CEO to have a piano in his office!

Richard is an outlier, a creative thinker, an inspirational CEO that challenged the status quo.

Richard talks about how important it is to:

Be yourself.

Employ smart people.

Make tough decisions on people.

Develop risk taking and gut feel.

Set the benchmark as a CEO

And discusses how “strategy” has lost meaning.


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