Human Potential
Episode 51

Simon Micarone, founder of Tummify, the Probiotic shot drink company, on the need be curious and have an unwavering commitment to impact society.

Oliver Freer published on

Simon Micarone has a Bachelor of Management and Marketing. He ended up in TV. Worked in music video production before falling into experiential marketing for video game companies. He spent nearly 10 years building a marketing agency before exiting and starting the journey for something that had more impact on society. He is the Founder of the newest probiotic shot drink to hit the market: Tummify!

In this episode of the Human Potential Podcast Simon talks with our host, Oliver Freer, about Life as a series of chapters, connecting the dots, the desire to align business focus with a sense of purpose and social impact and what it takes to be a company founder.

More about Simon Micarone

Simon has a thirst for learning and has developed the habits and practices that surround that.

Simon is genuinely excited about the opportunities created by technology, science and food convergence. Simon wants to create the Leading Food-as-Medicine brand in Australia. He loves it when a customer says the product has helped with a condition that they had been struggling with for some time.  

Sold in Harris Farm stores, Tummify is scientifically formulated to transform a person’s gut, by giving the perfect daily dose of probiotics designed to balance the good bacteria from the bad and maintain a healthy microbiome.

Simon is a marketing executive with over 15 years’ experience working across a range of household brand names. His work has specifically focused on video games, technology and media companies across Europe, Australia and North America.

During his career, he helped guide Seven Network Adelaide to No. 1 in the ratings for three consecutive years. While in Europe he has worked for MTV and was the head of the start-up team for PMC the first western music channel broadcast into Iran.

He is focused on developing and growing Tummify, the newest probiotic shot drink.

Book Recommendation

The Alchemist by Paul Coelho

The Alchemist is a novel by Brazilian author Paulo Coelho that was first published in 1988. Originally written in Portuguese, it became a widely translated international bestseller. The Alchemist has inspired a devoted following around the world. The story is an eternal testament to the transforming power of our dreams and the importance of listening to our hearts.

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