Episode 148

Jim Liaw

NoBraking published on

Jim Liaw is our latest guest and we discuss his new role as General Manager for Performance Racing Industry (PRI). In his new position Liaw will direct and oversee activities related to the PRI Trade Show, PRI Membership, PRI Magazine, online content, and promotion for all segments in the motorsports industry. 

One of Liaw’s priority initiatives will be successfully executing the 2021 PRI Trade Show in Indianapolis, Indiana, December 9th-11th. The PRI Trade Show is the racing industry’s No. 1 source for new technology, ideas, and business opportunities. The in-person event includes over 45 conferences, seminars, and social gatherings, making the PRI Show the best place to learn and build valuable business connections. Liaw will also assist in building PRI’s new membership program. The PRI Membership is a groundbreaking program that advocates for the motorsports market by uniting the worldwide racing community.

Like many in the automotive industry, Liaw was an auto enthusiast before he was able to drive. After graduating from UCLA, he joined McMullen Argus Publishing (now Motor Trend) as a sales associate for Sport Compact Car magazine, and later served as sales manager for one of the first-ever sport compact drag racing series, Import Drag Racing Circuit (IDRC). He then co-founded Formula Drift in 2003 and introduced the sport of drifting to America and built what is now the premier drifting series in the world.

NoBraking - Jim Liaw
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