T Gordon Salon Talks
Episode 28

Aveda's New Leadership Speaks Out-A Conversation with April Anslinger

Tony Gordon published on

Throughout my time with Aveda and the beauty industry, I can't remeber a time we weren't going through enormous change. Who knew that we would end up in this place at this time? Aveda  has seen its big changes:  from Horst to Estee Lauder, from Dominque's group to a lot of new faces. April Anslinger is the new North American Senior Vice President for Aveda. We met as Aveda Congress was ending two weeks ago in Minneapolis. 

It truly amazes me how someone can come from the outside of a company as tight as Aveda is and learn its underpinnings and issues as fast as she has. In our conversation we talk about Aveda's view on booth rentals. Aveda's new e-commerce approach called "A-Commerce," is the first in the industry.  We discussed the containment of Amazon. The structure of the relationship and how decisions and reporting flows from Aveda and Estee Lauder. And of course we find out who April Anslinger really is: her background, her home life etc. 

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