The Ellory Wells Show

Mind Share vs Market Share: Which Is Better For Your Business? [Audioblog]

Ellory Wells published on

Mind share is a term (a business philosophy really) I've been talking about for the past few years. I dedicated a section of my book to mind share but also want to use this platform to talk about, what I believe, is one of the most important things to consider when building your reputation and business.

Most business people are familiar with a term “market share,” but it’s rare I come across someone forward-thinking enough to think about what I like to call, “mind share.”

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