The Ellory Wells Show
Why Being Nice is Good For Business
If you've been following me for very long, or if you've read my book Exit Strategy, you've heard me talk about the importance of "know, like, trust" in business. To really be successful, you need people to know you, like you, and trust that you're producing great quality products and services.
But today, we're going to talk about why you need people to like you, and why knowing and trusting you isn't enough.