The Extra Mile
Episode 5

The Curse of Jeep

Dan Roth published on

A Morgan Stanley analyst says Jeep is worth more than the rest of FCA, its parent company. It wouldn't be crazy for a company interested in Jeep to buy the rest of FCA just to get its hands on the brand. It's happened more than once before, and this phenomenon has become known as The Curse of Jeep.

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