TGP S01E18 | Josh Bent is the Bomb(er Products Guy)
There’s an old saying about starting a business—find a problem and solve it.
Josh Bent bought a fancy awning for his truck, only to learn they don’t sell mounting brackets because people install those awnings on all kinds of vehicles all over the world. It’s not a cost effective thing for an awning manufacturer to do.
So what do owners do? They fend for themselves.
A lot of people go out and rig something up using angle brackets from the local big box hardware store.
And like a lot of people, that’s what Josh did too. Until he got tired of those 50-cent angle brackets breaking every time the trail got rough.
So what did Josh do? He fended for himself.
He and a buddy designed their own brackets. They turned out pretty good. So good, in fact, people started asking about them. So Josh and his buddy scraped together enough cash to get a batch of five sets made and took them to Overland Expo East to see if they could find buyers.
Everyone thought they were beffy as hell and wanted a set. And, as always, a bunch of tire kickers dismissed them as being “way too expensive.” Maybe, if Josh had just gone with the 75-cent angle brackets, he wouldn’t have been in this situation.
Regardless, they sold out pretty quick—and that gave them the funding to get more made.
That was a couple years ago. Today, Bomber Products is opening their own retail space in Bozeman, Montana, where they sell their favorite, Made In America, adventure and off-road gear.
And he’s not stopping there.
Would you like to know more?
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