The Gearhead Project
Episode 18

TGP S01E18 | Josh Bent is the Bomb(er Products Guy)

Brian Driggs published on

Get this.

There’s an old saying about starting a business—find a problem and solve it.

Josh Bent bought a fancy awning for his truck, only to learn they don’t sell mounting brackets because people install those awnings on all kinds of vehicles all over the world. It’s not a cost effective thing for an awning manufacturer to do.

So what do owners do? They fend for themselves.

A lot of people go out and rig something up using angle brackets from the local big box hardware store.

And like a lot of people, that’s what Josh did too. Until he got tired of those 50-cent angle brackets breaking every time the trail got rough.

So what did Josh do? He fended for himself.

He and a buddy designed their own brackets. They turned out pretty good. So good, in fact, people started asking about them. So Josh and his buddy scraped together enough cash to get a batch of five sets made and took them to Overland Expo East to see if they could find buyers.

Everyone thought they were beffy as hell and wanted a set. And, as always, a bunch of tire kickers dismissed them as being “way too expensive.” Maybe, if Josh had just gone with the 75-cent angle brackets, he wouldn’t have been in this situation.

Regardless, they sold out pretty quick—and that gave them the funding to get more made.

That was a couple years ago. Today, Bomber Products is opening their own retail space in Bozeman, Montana, where they sell their favorite, Made In America, adventure and off-road gear.

And he’s not stopping there.

Would you like to know more?

This is The Gearhead Project.

Log in with one of the networks to the right to comment. Cancel
0 Comments