The Smart Years

Episode 16

Adjust Your Fundraising Mindset

Bybreen Samuels published on

Bybreen Samuels takes you through a fundraising webinar she recently delivered to ROSA - the UK Fund for Women and Girls. Grab your pen and pad as Bybreen shows you how to, 'Adjust Your Fundraising Mindset.' She knows a thing or two when it comes to raising money. The largest amount she raised in a single proposal is £895,775 from The Big Lottery, for the charity partnership, Hackney Families First. 

Tune into this episode of The Smart Years to discover the:

  • Sources of income generation
  • Context and climate to fundraising
  • Key components of a fundraising strategy
  • Three ways in which you can build credibiity
  • Social inclusion policy that Tony Blair introduced
  • Mindset that non-profits and startups must adopt
  • Various points of view you can use to tell your story
  • Difference between the 'treasure' or 'explosive' backstory
  • Rationale behind and expectations from business support
  • One key question that every funder / investor thinks about

Recommended Resources:


Non-Profit Booster: 10 steps to building a successful organisation  -  Bybreen Samuels

Special Offer:

Buy your signed copy directly from Bybreen Samuels by 11.59pm on Friday, July 27th 2018

Email her now at, to buy and secure your signed copy!



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